The advertising industry has undergone a significant shift in recent years, moving away from traditional print advertisements and towards digital advertisements. This paradigm shift is driven by a number of factors, including the rise of digital media, changes in consumer behavior, and advances in technology.
One of the main reasons for this shift is the increasing use of digital media by consumers. The proliferation of smartphones and the growth of social media have led to more and more people consuming media digitally. As a result, more and more advertising dollars are being directed towards digital channels such as social media, search engines, and mobile apps, where they can reach a wider audience.